in2it marketing Team

SCOTT  STUTTARD
President and Chief Operating Officer

scott@in2itmarketing.com

Have you ever tried to write one of these things? A Bio? What really is a “bio” anyway? Webster’s says it is “an account of the series of events making up a person's life.”  That being said, it seems like this should be a little more compelling than where I went to college (University of Pittsburgh), what Frat I belonged to (Kappa Delta Rho), where I volunteer, (Church/Junior Achievement/Young Life/YMCA/Education Foundation/Etc.) and what jobs I have had in my career (six total – seven if you count “sandbag filler”).

So I actually thought I would take some time and think about the “series of events” that make up my life. Initially, this seemed a pretty daunting task. Incidentally, I truly recommend this exercise to those who are reading this; it is a very enlightening experience.

So, what makes up my life? Not surprisingly, this one is actually pretty easy; my life is my family.  Everything I do, I do in order to spend as much quality time with them a possible.

My daughter, Sarah, asked me when I was her age what I wanted to be when I grew up.  I told her that as far back as I could remember I wanted to do two things: 

First – I wanted to be a dad. I knew that if I ever was graced with children, that they were going to be my main focus. Nothing would get in the way of raising my children. God gave me two perfect kids, Sarah and Sean. They, along with my wife, Stacy, are truly my life.  And the “series of events” that make up my life all include them.  I look back at “pivotal” moments in my life, and each moment has one of these three people included. I work very hard, but I work hard so that at 5:00 every day, I can come home and have my kids meet me at the door with hugs and kisses and a million little things that happened that day.  I work hard so that I can spend every minute my kids are awake with them. Any work that I have for home waits until after bedtime. That is their time, and I will always keep it so.

If I were to take the time to list the “series of events” that involve my family, this “bio” would end up being several pages long.  Suffice to say that I can easily and happily share many wonderful stories of my life with my family, some serious, some sad, but most funny as heck – and I will be happy to share them with any of you at any time.  Those of you who know me well know that I am always ready to share a story or brag unabashedly about my kids.

After this explanation, Sarah, of course, reminded me that I had said that there were two things. The second of my dreams centers on entertaining people and making them happy.  To that end, I think I have the perfect career.  As a marketer, I get to help people dream big dreams and follow those dreams as far as they will take them.  I truly believe that if you are going to dream – dream big, or don’t dream at all.   Isn’t that truly our goal as marketers? We are the dreamers – we tap into the dreams of a potential customer or partner and use our products or knowledge to help those dreams come true. We are also entertainers; we are the cheerleaders of a new idea, product, or strategy.  Very often it is our responsibility to boost morale, to tell a joke, or to lend and ear in a crisis.  We are the fun-bunch.  I enjoy my role as a marketer and I will sing, dance, or shout from the rooftops to help someone make their own dreams come true.

Well, that’s pretty much my take on this whole “bio” thing.  If we are truly defined by a “series of events” I am pretty proud of where my events have brought me, a darn good father and husband, a good friend, and a successful marketer.

Stacy, Sarah and Sean, I guess I am what I wanted to be when I grew up – and I couldn’t be happier.  Thank you for being my “series of events."